McDonalds and Burger king Essays

McDonalds and Burger king Essays McDonalds and Burger king Essay McDonalds and Burger king Essay Essay Topic: Marketing As part of my assignment I will compare Mc Donalds and Burger king. These two restaurants offer similar products and services . I chose to compare the two businesses because of the fierce competition and promotional strategies that they use. Mc Donald and Burger King are in direct competition with each other and always compete to be ahead of each other and gain customer loyalty. The first Mc Donalds restaurant opened in the UK in the 1970s. Mc Donalds states that customers convenience is the driving force behind new restaurant locations. The company is committed to responsible growth, and works closely with local planning officers and community groups when developing a new restaurant. McDonalds is the leading global food service retailer with more than 30,000 local restaurants in more than 100 countries. Approximately 70 percent of Mc Donalds restaurants worldwide are owned and operated by independent, local businessmen and women through franchise arrangements There are currently more than 1,000 Mc Donalds restaurants throughout the UK, and the company continues to strive to offer greater convenience to customers while responding sympathetically to local circumstances. Mc Donalds strives to ensure quality from crop up to the counter. This means that the restaurant requires the highest standards and specifications, not just for product ingredients but also every detail of production, transport, delivery, preparation and service is also monitored. Mc Donalds also recognises the importance of a balanced diet and life-style and continues to seek quality new products. The restaurant says that this dedication to quality earns the degree of trust customers place in the Mc Donalds Brand. Burger king company information What started with one restaurant in Miami in 1954 has grown to more than 11,220 restaurants in 61 countries worldwide. And, like a small child who eats his greens, Burger king is still growing and growing. Burger king outlets number 523 in Britain out of more than 10,000 globally. Burger King mission Statement At Burger King Corporation, diversity is part of their foundation. We value, honour and respect differences in our employees, customers, franchisees and suppliers. By sharing a common vision, they have created a premier company with a harmonious working environment that achieves its business and diversity objectives. I couldnt obtain Burger King Market share. Mc Donald menu includes; chicken sandwiches, double cheese big Mac burgers this includes beef, fillet o fish sandwiches, fries, breakfast, happy meals and desserts. The restaurant also offers dairy products such as milkshakes, ice creams and yogurts. Burger King have similar menu, this includes whopper sandwiches, and flame grilled burgers, chicken, fish veggie, fresh baked baguettes, breakfast, beverages, and kids menu with desserts. It is quite clear that both restaurants offer practically the same products this has been the cause of fierce competition. Both restaurants compete on price as I previously mentioned and also the followings. Advertising Mc Donalds uses adverts to help boost sales and to aware their customers on new or existing products. The restaurant uses catch phrases such as things that make you go mhhhhhhh. This was a jingle used in February 2003; currently the company uses the phrase I am loving it This slogan was promoted by an RB artist (Justin Timberlake). I believe that this was a successful method of promotion because the sales increased and children all over the country were singing along. Other methods include using collectable toys, coupons, promotional schemes in schools and figures such as Ronald McDonald. Burger King also uses the same tactics they have collectable toys for the kids meals. The restaurant slogan is Have it your way. Burger King has used movies such as the Incredible Hulk to promote meals in 2004. This was a very successful action for the business it increased sales.

Congugation of Jeter in French

Congugation of Jeter in French   Jeter  is one of two verbs that means to throw in French, and conjugation of this common verb can be tricky for students to learn. But this stem-changing verb, like lancer (which means the same thing), is a very useful one to know. Youll use this verb to talk about sports and to describe everyday activities. Present, Future, Imperfect The first step in any French verb conjugation is to identify the stem and in this case, it is  jet -. Thats very important here because  jeter  is a  stem-changing verb. In the conjugations, you will notice that some forms use a double T while others retain the single letter from the infinitive form. Subject Present Future Imperfect je jette jetterai jetais tu jettes jetteras jetais il jette jettera jetait nous jetons jetterons jetions vous jetez jetterez jetiez ils jettent jetteront jetaient A series of infinitive endings are added to the stem to match  the subject pronoun  with the proper tense. For instance: je  jette   I throw  nous  jetterons.  Ã‚  We will throw   Present and Past Participles The  present participle  of  jeter  is formed with an s: jai jetà ©   I threwnous avons jetà ©.   We threw Subjunctive, Conditional, and Other Conjugations As you become more proficient in French, you may also need to know some of these tenses.  The subjunctive verb mood implies that theres a question to the verbs action. The conditional does not guarantee it either because the action is dependent on conditions. Youll probably only find the passà © composà © and the imperfect subjunctive when reading French. Subject Subjunctive Conditional Pass Simple Imperfect Subjunctive je jette jetterais jetai jetasse tu jettes jetterais jetas jetasses il jette jetterait jeta jett nous jetions jetterions jetmes jetassions vous jetiez jetteriez jettes jetassiez ils jettent jetteraient jetrent jetassent In the imperative verb form, skip the subject pronoun because its implied in the verb. For these short exclamations, use jette instead of tu jette. Imperative (tu) jette (nous) jetons (vous) jetez ​​

Crowdsourcing Essay Example | Topics and Well Written Essays - 750 words

Crowdsourcing - Essay Example Most studies done on crowdsourcing have focused more on the quality of results and throughput with very or no attention on efficiency or the tradeoff therein. This is because; the number of tasks to be performed is usually very small. Additionally, the tasks performed by users are also small, and as a result, the techniques employed to guarantee result quality and scale the tasks that arise, does not tackle the aspect of efficiency. This paper aims at evaluating existing result-improvement mechanism, and proposes a novel technique that is independent of task complexities and size, but ensures efficiency and a tradeoff between quality of results and efficiency. Keywords: Efficiency; Throughput; Result Quality; Crowdsourcing; Data INTRODUCTION Crowdsourcing is very popular and has become very important for data collection-labeled data- that are dependent on human input to ensure quality of data as demonstrated by reCAPTCHA, Amazon Mechanical Turk, ESP game, and Netflix among others. Cr owdsourcing is the distribution of small chunks of large, complicated tasks to a large community of users over the internet who offers small contributions towards solving or offering a solution (Brabham 2008). In addition to data labeling, crowdsourcing has been utilized in double keying individual words, image labeling, word disambiguation and grading of word pairs that depict relatedness (Sautter & Bohm 2011). There are a number of challenges that arise from crowdsourcing including lack of guarantees for correctness with regards to human inputs. This can be as a result of accidental mistakes resulting from misjudgment or sloppiness. Sometimes, users may cheat to increase their chances of receiving a reward by cheating to reduce their effort. These challenges require development of crowdsourcing techniques that can ensure data quality, efficiency, counter errors, work with very large data sets, and yield high throughput. Previous studies and crowdsourcing mechanisms such as r-Redun dancy, have focused more on working with large tasks, countering errors, yielding high throughput and ensuring data quality (Eckert et al. 2010). This study, however, proposes novel techniques that are independent of task complexities and size but ensure efficiency and enables tradeoff between quality of results and efficiency. THE NEED FOR EFFICIENT CROWDSOURCING TECHNIQUES FOR COMPLEX TASKS Crowdsourcing mechanisms such as r-Redundancy, have focused more on working with large tasks, countering errors, yielding high throughput and ensuring data quality. They have assumed that most users offer meaningful and correct inputs. These mechanisms have ensured data quality, even in the presence of dishonesty, cheating and inability but do not discourage such a behavior (Wauthier & Jordan 2011). Therefore, a mechanism that probes users, is required, one that would not only ensure quality and high throughput, but ensure efficiency, as well. OVERVIEW OF EFFICIENT CROWDSOURCING TECHNIQUES FOR COMPLEX TASKS There are crowdsourcing techniques that combine error countering, data quality enforcement, and large tasks handling. v-Voting is one such mechanism that mostly focuses on countering errors (Alonso et al. 2008). It reduces the required number of inputs unlike r-Redundancy by obtaining inputs from different users and combining them to the final result. There is also Vote Boosting, which is a mechanism that builds on v-Voting to increases throughput

Macroeconomics In Healthcare Essay Example | Topics and Well Written Essays - 2250 words

Macroeconomics In Healthcare - Essay Example It is estimated that the global community currently provides roughly $2 billion per year to health in the poorest countries. For the poorest economies, spending does appear to make a difference. Gro Harlem Bruntland, Director General of the World Health Organization, believes that â€Å"health has a central role in the world economy. Yet, few finance officials and development economists have so far explored the potential importance of health investment as an instrument for reducing poverty† (Ivinson551). Improved health is potentially advantageous to poor economies. Increased life expectancy can lead to increased productivity and economic stability for many poor families, assuming that opportunities for work and education are readily available. However, in some of the poorest economies, opportunity for increased income from work is very limited. In some areas, basic infrastructure such as roads, utilities and means for production does not exist. Often political corruption prev ents those who are healthy and physically able to work for many years from realizing their true income potential. Even relocation to areas with more work opportunities are difficult with limited income and few safe roads. In those areas, it is a combination of increased spending on health care, increased development of infrastructure and acitivities which remove or reduce corruption that must take place simultaneously for the poorest economies to benefit overall. Improved health care alone will not bring about much change in economic conditions.

Example Answers to Questions on Ethical Behaviour

Example Answers to Questions on Ethical Behaviour My view is that, ethical behavior will pay off in long run. Even though it might take few years down the track for the company to pay off. Ethical behavior is basically an individuals view of what is right or what is wrong. Ethical behavior is used inside and outside of the business environment. We also make ethical decision in our daily life. All human beings are behaving ethically from their own point of view, which also might differ from culture to culture or business environment. In our daily lifestyle, ethical behavior has passed on in every culture generation by generation, which seems it pays off. Ethical behaviors in a workplace are based on the combination factor depending on their ideas. The ideas of work environment ethics is related to how people who work for and who run the business applies their perception of right and wrong in a way they conduct the business . It is good for the company and the companies product to maintain its value at the same time retain standard. This would happen, if the company stand its foot on the ethical behavior. All the existing companies should choose to behave ethically to keep their relationship between their customers and co workers. This is very important in businesses now days to increase their sales of product and services. All the business should maintain first class service. Being ethical also refrains from the companies name or by product also being spoiled and it also keeps the customers happy. But if the leader of the company or the manager misleads the employees or the organisation in a wrong direction, than the rewards bad behavior. Some of these unethical behaviors that are done by the leaders in a bad organization could be lying, cheating and stealing. Even though by lying or cheating might not be a loss for the company, but its like taking the organization and its products and services to a major risk. To run a good ethical behavior organization one must ensure that the leaders abide by the rules and regulation of the particular organization. And the leaders should have the similar ethical thinking of what the organization has. The risks of the organization could take place by running businesses by unethical manners are as follows:- Loss of customers Bad name of the organization in the existing society. Prevents the organisation from growing Bankruptcy Risk of being sued. Breach of consumer responsibility. Loss of good employees. In an organization, employees should form a system to solve any ethical problem that arises with the help of leaders and the managers. As a leader the first step is to specify the appropriate behaviors not just by words but also by your action. To prevent unethical dilemma at a workplace the manager or the leader should provide employees with proper training during the orientation. If you want to make sure your workplace is a good role model of an ethical behavior (doing what is right) the leaders of the organization should ensure the employees continue to follow the rules that are laid out throughout the entity. While it is hard for a company to write some of the simple rules and regulations as long as the general rules are given out, so the company should ask to live by the response of the behavior that they make unethically and hold them accountable for doing so. According to the workforce in todays business culture all individuals should be prepared to deal with stressful situation. Such as when employees are caught for doing previous unethical decision they start blaming the victim (he was stupid enough to fall for it), and finger pointing (she does the same thing, and you never call her on it) will not be tolerated. To make sure that the unethical behaviour does not arise, therefore companys written rule is compulsory for every individual. Also all the rules should be clear easy to understand, and posted to notice board. Even though it is easy to understand the ethical and unethical behaviour thats why the rules made for employees should be memorized. This is how your business can find its way through the gray areas, and the way out on the other end of the tunnel. My past job was also a great experience that the ethical behaviour does pay off in long run. This was when I was back in Sydney. I met Brian Hussain, who was very keen on opening up his own business in a car detailing. He told me that he was going to offer me a job of a manager, since i had two years experience in the detailing of cars. So i took his offer since the income offered to me was great. Brian Hussain spoke to the owner of Premier Parking, which is well known in Australia, to go partners with him in 1998. They both came to an agreement and decided to open up the detailing shop by the name off Elite Car Care in May 1998. The first Elite Car Care was opened in the parking lot of Leichardt mall, Sydney. So i started working from the first day of the opening, business was running a bit slow since most people were not aware of it that the car wash was in the parking lot. Months went past and the business started to make progress, by the end of 1998. The turnover was almost three times more than what we usually use to make. And the workers were really good but the only issue i had that they had a student work permit with only 20 hours of work availability. Since the Car Wash was open for 7 days, it was important for me to have at least four staffs every day except Mondays. Weekends use to be the most busy days of the week, and in order to get the work done I had to ask the employees to do extra hours, which the students 20 hours were exceeded. The immigration was ok with the students if they went over the 20 hour to 23 hours, as long as they dont repeat it often. Brian Hussain, use to come around the work place almost every afternoon just to check up on the hours of the staffs and the sale we did throughout the day. So what Brian Hussain was, cutting down the hours of work the students did to 20 hours even if they worked till 22 to 23 hours. What was done by Brian Hussain was wrong, but i really couldnt do much since he was the boss. The actions of Brian Hussian, made the workers leave, which also made us loss some of our really good customers. Because the work was not done properly and the time frame that the customers had to wait for their vehicles to be cleaned was also stretched. In 1999 i arranged a meeting with Brian Hussain and his partner in the business, who was the owner of premier car park. I told him that the decisions that Brain Hussian made was not ethical and it also affected our business in a great loss. I also suggested that on the busy days of the week if the workers work really hard and skip there lunch to get the work done we should give them a bonus or reward for their effort contributed to the car wash. They knew it will be some extra expenses for the business, but they agreed to do as i suggested. After these changes were made there was a great progress and growth in the business environment, even the workers were satisfied to what the rules that was laid by the organization. By the mid 1999 the turnover was so good that Brian Hussain and his partner decided to open another car wash in Double Bay, which i know was a great idea, because the people that lived there are rich and drive expensive cars. And by the end of 1999 Elite Car Care had a great name in the market of car wash, which made the old customer that we lost in Leichardt to come back to us. This is why i strongly suggest that ethical behaviour pay off in long run and also maintains a healthy relationship with the customers and employees. It is also said what goes around comes back around this is a true saying and I believe to stand by it. References http://www.suite101.com/content/ethics-in-the-modern-workplace-a32979 http://www.asla.org/nonmembers/publicrelations/pressreleases/press071801.htm http://findarticles.com/p/articles/mi_m0EIN/is_2001_July_20/ai_76649894/ Question 2 Societys impact will be reflected by the ethical leaders, how the decisions are made and they need to be people oriented. Leaders are there to set an example in an organisation and by doing that they resolve the negative impact on the society. Leaders show ethical behaviour by doing right thing and at the same time they help to motivate the followers. They also help the followers achieve the moral knowledge to its highest peak. In reality ethical leaders cover more encouragement of ethical behaviour. For example, repeating the ethical behaviour programs in their daily life. By being ethical the society helps the base of the business environment to be strong and steady. Right condition should be created by ethical leaders and also organisational culture to encourage the development of ethical behaviour. With a good ethics a leader can convince the world. Society has been represented by a leader or leaders at different levels for e.g can be city, town, village, industry, club, association, country, etc. Such as USA is well known of its power and ethical behaviour, which is unmatchable leader in the world. Another example would be an American leader sent the USA army to Iraq to resolve the conflict they had in Iraq. The lack of corporation and support by the leaders can have a great negative impact on the society and the environment both. This could also result in the rise of crime, corruption, pollution, and social conflict. Todays people blame the leaders for things they have negative impact on the society reason being lack of faith on the leader. For example the voters of Canada no longer believe that their leaders are honest. More than half the people have researched by the British Columbia, which said the government is making their life worst. Being an ethical leader its not just making, doing the jobs that makes the business benefit, but it also must be equally benefit for the people and the society. To complete accurate information through channel leaders need to suggest on professional, personal and legal grounds. By doing this you will have a peace of mind and have no guilt as well as having a respect for the administration of employees. A leader being unethical doesnt just have a impact on the employees but also on the society. If this happens, it could result in a big collapse. One of the great examples that was using a unethical behaviour and then collapsed, is Enron. We can also describe ethical leadership as an trustworthy also describe ethical leaders transparent, honest and trustworthy culture that would later on help them achieve long lasting position of leaders in their groups, nations and organisations. Great example would be a well known person from India his name is Mahatma Gandhi for his great leadership style. In todays generation everybody expects the leaders to have the ethical behaviour and values in the society. By having such a large number of population its hard to separate the evil ones from the good ones. Thats why it gets hard to stay ethical and honest in the world of competition. To improve the ethical leadership in the business environment it is important to introduce ethical from the top first. A leader with ethical behaviour is also a part of social responsible organisation at different levels, which includes legal, economic, and ethical. If a company cannot look after its legal and economics responsibilities then it is not socially responsible. Sometimes company need to do more than it is required to have good impact on the business and in society too. To become more socially responsible a company needs to examine its ethical actions. Apparently company should strives in order to provide ethical treatment to all stakeholders away from shareholders. If the organisation allows their employees and the community in the decision making process as stakeholders then this will have a great impact to reduce negative and at the same time improve the positive outcome for each group. By doing this it also improves the companies action becomes more and more socially responsible. For a leader to have a ethical behaviour in a business organisation, his own thoughts and ethical behaviour should match with the business and society. In todays society leaders should know what kind of behaviour either positive or negative impact on others and the people around them. An ethical leader also helps the business to have a better and healthy communication between the business and society. Some of the good examples of how ethical leaders or an organisation helps the society are as follows:- Disaster Relief whereby for example telecom provide a support to society by proving resources and working twenty four hours , seven days to restore communication to homes and businesses. While working to restore the communication, telecom also provide free calls diverts to all customers and also a free wireless broadband in society. It is also a good thing that a society benefits from ethical behaviour of an organisation because the employees are part of the society.

The Inclusion of Sex Education in the School Curriculum

During high school years our minds have the greatest development. And whatever we have learned in high school we uses that knowledge to help us move on through college. At the high school age teenagers experiments different changes in their minds, bodies. A sometimes question comes up that at what age children should know about the sex. To the answer to that question is I believe at the age of 13-14 children and High School kids. High school should be teaching teenagers about different aspects of life, especially sex. A majority student does not get any sex education at home. Usually parents just ignore or avoid this kind of discussion or topic. So, that is why high school should teach students about sex. Since parents ignore giving knowledge about sex to their children, many of them turn to having unprotected sex because they are not educated about the matter. Their eyes are blind about the sex. Teenagers go to parties, they get drunk and they get involved physically with opposite sex. No one ever taught them to have protected sex. So females ends up getting pregnant. So, they would choose to have an abortion. Which is a very big debatable issue. Moreover, even if they not ends up getting pregnant some of the partners might have an aid and then they would get that aids. This could prevent by giving children some or more knowledge about sex. Since patents do not teach their children then sex education should be a vital part of a high school education. Personally, I believe that by giving students knowledge about sex in high school will help prevent teenage pregnancies and even the spread of disease such as aids. The out come would be save lives. In short, as parents we should support the High School and encourage them to teach our children about sex life. If parents were willing to educate their children at home then there would be no need for sex education. However, most of parents ignore sex topic and they would not prefer to discuss this topic in the family. Since the sex education does not exist at most of the homes, then there should be a need for sex education besides home, which is school.

Situated Ethos in Rhetoric

In classical rhetoric, situated ethos is a type of  proof that  relies primarily on a speakers reputation within his or her community. Also called prior or  acquired ethos. In contrast to invented ethos  (which is projected by the rhetor during the course of the  speech  itself), situated ethos is based on the rhetors public image, social status, and perceived moral character. An unfavorable [situated] ethos will hamper the effectiveness of a speaker, notes James Andrews, whereas a favorable ethos may well be the single most potent force in promoting successful persuasion (A Choice of Worlds). Examples and Observations Situated ethos is  a function of a speakers reputation or standing in a specific community or context. For example, a physician will have a certain credibility not only in a professional setting, such as a hospital but also in the community at large because of the social standing of medical doctors.(Robert P. Yagelski,  Writing: Ten Core Concepts. Cengage, 2015)Situated ethos can be enhanced over time  by building up a reputation that is tied to a particular discourse community; as Halloran (1982) explained its use in the classical tradition, to have ethos is to manifest the virtues most valued by the culture to and for which one speaks (p. 60).(Wendi Sierra and Doug Eyman, I Rolled the Dice With Trade Chat  and This Is What I Got.  Online Credibility and Digital Ethos, ed. by Moe Folk and Shawn Apostel. IGI Global, 2013)Richard Nixons depreciated ethos- For a public figure like [Richard] Nixon, the task of the artful persuader is not to contradict the impressions people al ready have of him but to supplement these impressions with other, favorable ones.(Michael S. Kochin,  Five Chapters on Rhetoric: Character, Action, Things, Nothing, and Art. Penn State Press, 2009)- In rhetorical interaction, no particular is more consequential than  ethos. Depreciated  ethos, for instance, can be disastrous. A prompt and forthright response by Richard Nixon  to facts of the Watergate incident might have saved his presidency. His evasions and other defensive acts only weakened his position. . . . Behavior that is perceptively  evasive, uncaring, self-abasing, spiteful, envious, abusive, and tyrannical, etc, contributes to tarnished credibility; with mature audiences, it returns only rhetorical loss. (Harold Barrett,  Rhetoric and Civility: Human Development, Narcissism, and the Good Audience. State University of New York Press, 1991)Situated ethos in Roman rhetoric- Aristotles conception of an [invented] ethos portrayed only through the medium of a speec h was, for the Roman orator, neither acceptable nor adequate. [The Romans believed that character was] bestowed or inherited by nature, [and that] in most cases character remains constant from generation to generation of the same family.(James M. May, Trials of Character: The Eloquence of Ciceronian Ethos, 1988)- According to Quintilian, Roman rhetoricians who relied on Greek rhetorical theory sometimes confused ethos with pathos--appeals to the emotions--because there was no satisfactory term for ethos in Latin. Cicero occasionally used the Latin term persona), and Quintilian simply borrowed the Greek term. This lack of a technical term is not surprising, because the requirement of having a respectable character was built into the very fabric of Roman oratory. Early Roman society was governed by means of family authority, and so a persons lineage had everything to do with what sort of ethos he could command when he took part in public affairs. The older and more respected the famil y, the more discursive authority its members enjoyed.(Sharon Crowley and Debra Hawhee, Ancient Rhetorics for Contemporary Students, 3rd edition, Pearson, 2004)Kenneth Burke on ethos and identificationYou persuade a man only insofar as you can talk his language by speech, gesture, tonality, order, image, attitude, idea, identifying your ways with his. Persuasion by flattery is but a special case of persuasion in general. But flattery can safely serve as our paradigm if we systematically widen its meaning, to see behind it the conditions of identification or consubstantiality in general.(Kenneth Burke, The Rhetoric of Motives, 1950)